For four years, I worked on UX/UI improvements and digital branding for NAG’s Shopify stores. I was responsible for maintaining three stores under the NAG umbrella: mysticboarding.com, northactionsports.com, and previously northwindsurfing.com My job was to maintain and improve these platforms. I worked on improving usability and supporting commercial goals through UX and UI design. This included updating existing layouts and designing new website sections, always working closely with the e-commerce team. For branding, I created digital assets such as landing pages, email designs, and social media content. These were used for sales campaigns, product promotions, and seasonal launches. The main goal was to drive traffic to the webshop and increase brand awareness. Below is a selection of sections, emails, social media assets, and landing pages I created.