About Me

I’m David Giling, a digital designer from the Netherlands.

A 30-year-old designer specialised in UX/UI design, e-commerce and digital branding, with a degree in Communication and Multimedia Design from the HvA in Amsterdam.

A 30-year-old digital designer focused on UX/UI design, e-commerce and digital branding. With a background in Communication and Multimedia Design from the HvA in Amsterdam.

The image featured at the top of the about us page #1

About me

Before focusing on e-commerce, I worked at design agency Downstream, where I concentrated on environmental and experiential design. This work-experience helped me to look beyond visuals and bring storytelling into my work.

After Downstream, I joined the TCS Pace Port, where I worked as a UX/UI designer in design sprints, collaborating with teams to develop concepts and prototypes for digital products.

Before focusing on e-commerce, I worked at design agency Downstream, where I focused on environmental and experiential design. This experience helps me look beyond visuals and bring storytelling into my work.

After Downstream, I joined the TCS Pace Port, where I worked as a UX/UI designer in design sprints, collaborating with teams to develop concepts and prototypes for digital products.

The image featured in the middle of the about us page

I later gained expertise at North Actionsports Group (NAG), where I further developed my knowledge of e-commerce and Shopify. I worked for NAG for four years as a Digital Designer. I was responsible for two things: improving the UX and UI as well as maintaining the brand’s online presence for three webshops (mysticboarding.com, northactionsports.com & northwindsurfing.com).

My work included creating landing pages, keeping the homepage up-to-date, designing email campaigns and producing social media assets for e-commerce campaigns such as Black Friday and gift guides. I was also responsible for the photo selection for each new season launch. All digital output was handled by me.

Now I work as a freelance UX/UI designer, with a main focus on creating and improving websites, digital and Shopify experiences.

UX & UI Design

User Research and Analysis / Wireframing and Prototyping / User Interface Design / Responsive Design

E-commerce

Shopify design & optimization / Conversion-focused U / Content management

Shopify design & optimization / Conversion-focused UX / Content management

Branding

Landing page design / Social media assets / Email design / Photography selection / Visual identity